The Tag Heuer Connected

A Slick, Powerful Smartwatch That’s Changed The Wearables Game

Apple isn’t the only smart watchmaker. TAG’s fusion of time-tested horology and Google tech ticks every box

TAG Heuer CONNECTED buy on Amazon

Five years ago, TAG Heuer disrupted the market with a piece of wearable tech dressed in classic watchmaker’s clothing, causing the more traditional-minded Swiss horologists to cry into their muesli. The original Connected certainly made waves, but its success was qualified: was it supposed to be a watch-lover’s smartwatch, or a fitness guy’s dress watch?

The new Connected 45mm is another matter. It has the weight and heft, not to mention the quality of finish and materials, that you would expect from a luxury timepiece. When paired with a suit, it looks convincing in a way that no other tracking device does (despite what denizens of Cupertino will tell you). And the Connected will help you keep up the pace, too.


Tag Heuer Connected In Numbers

20hrs: Improving on its earlier smartwatches, TAG has kitted this model out with a 430mAh battery, which runs for 20 hours, including a 60-minute workout.
13.5mm: The Connected is 3mm thicker than the Apple Watch. Its bulk gives it the feel of a mechanical watch, while still being light enough not to be a burden.
320: Previous generations of the Connected already offered screens with impressive resolutions of up to 280psi. The latest model easily tops this with an awesome 320psi.


The product of a close, creative collaboration with Google, the Connected boasts increased battery length, Wear OS software and one of the most advanced chips in the smartwatch business. Designed with high-intensity performance in mind, this will not only track your activity and heart rate but also help to monitor metrics for sports as varied as cycling and golf.

Much has been made of the apparent incompatibility of mechanical watchmaking and the digital age. But given TAG’s long association with sport, its synthesis of the best of both worlds shouldn’t be a surprise. It might just be the first original classic of the 21st century.


Every Move You Make

A built-in GPS, accelerometer and gyroscope ensure the reliability of your performance metrics.

Game On

It’s useful for more than just Parkruns. TAG’s in-house Golf app now also comes with its Sports app.

Top Rated

The addition of a heart-rate sensor to the case back means you can accurately track the calories you’ve burned.

Linked In

The TAG app isn’t a walled garden. All workout data can be linked with Apple Health and Strava.




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